Hao Yue Di Xuan Chen Deyi: Efforts to develop first-line brands within five years
Reporter: In the industry, in fact, simplicity should be considered a relatively new brand? Please ask Mr. Chen to introduce simplicity to us.
Mr. Chen: The brand of simplicity has only been done for a year and a half. Our factory used to be a fabric sofa. Now we want to make leather sofas. We want to make our brand a first-line brand in the industry. Although our factory is a small business, in general all of the total area is nearly 5,000 square meters. We are working hard and working hard to develop into a first-line brand within five years.
Reporter: Be sure to pay attention to propaganda when making a brand. For example, through exhibitions, will you attend the exhibition this year?
Mr. Chen: We didn't get the booth at the March show. We plan to participate in the Longjiang Furniture Fair held in Longjiang, Shunde in September. Other aspects are not considered for the time being. In the development of the enterprise, it is very important to lay a good foundation. First, the foundation is laid, and the others can be gradual.
Reporter: So, in addition to participating in the Longjiang Furniture Fair in September, what development plans are there for this year's simplicity?
Mr. Chen: Because we are laying the foundation now, the most important job this year is to recruit talent. Recruiting talents, followed by cultivating talents, talents, and paying attention to fostering teamwork spirit is one of the main tasks to be done during the year.
Reporter: Nowadays, the common phenomenon in the furniture industry is that it is difficult to recruit workers. What kind of methods will people use to recruit?
Mr. Chen: We will start from school. The talents we mainly want to recruit are business and management, so skills and knowledge will be very important. We must pay attention to management talents. It does not mean that we do not pay attention to technical talents. Rather, management talents are very important for the operation of a company because after all, technical workers are managed, deployed and cultivated by management.
Reporter: Just mentioned by Mr. Chen that your factory used to be a fabric sofa?
Mr. Chen: Yes.
Reporter: So if you are doing leather sofas now, the age range of the customer base will be greatly reduced?
Mr. Chen: Our sofa products are aimed at a group of customers over 30 years old. Young people are more youthful and energetic, most of them will like the fancy sofa products, but the simple design style is more inclined to the noble and simple style of Italy, which needs to be appreciated by people who have a certain life experience and taste of life.
Reporter: So what is the development of the simple business now?
Mr. Chen: The development prospects of simplicity are very clear. Although Shanghai and Chengdu have not yet developed, apart from these two places, our business scope has basically expanded to the whole country, and many dealers have been developed. In this regard, we are full of confidence.
Reporter: One year is in spring, and this year's simple will also launch amazing new products as usual?
Mr. Chen: Yes, we are going to launch our new products through the opportunity of the exhibition. At that time, we will invite our dealers to come and appreciate them together, and constantly develop new customers while stabilizing old customers.
Yes, the so-called one-year plan lies in spring. No matter whether you are doing things, doing things, or developing your business, you must be one step at a time. The simple sofa has been firmly laid out before the strong development, which is enough to see the development prospects bright and broad. We wish that the future of simple sofas will go further, better and more brilliant!
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