With the new OPP film packaging, the new frozen desserts produced by the Ellsworth Ice Cream Company in the United States retain their advantages in appearance, production and moisture resistance, giving people a fresh feeling.
Ellsworth Ice Cream Company, a regional frozen dessert manufacturer, is located in Saratoga Springs, New York, and has enjoyed a reputation for producing delicious frozen products for more than 70 years. When the company tried to use paper-packed ice cream to enter the single-serving frozen dessert market, it found itself being left out of the dealership. In addition, users of boxed ice cream labels have made demands to switch to thin film materials (they require the use of film materials instead of packaging), prompting Ellsworth to use Oriented polypropylene packaging materials from Exxon Mobil Chemi-cal. .
Customers strongly demand the use of film packaging
In 1933, Ralph and the Floyd Ellsworth brothers founded their ice cream company, selling 5 gallons of canned ice cream and handmade dip in grocery stores and small shops in the Saratoga Spring area. Chocolate skin cream sticks. Today, Ellsworth produces a large number of new products for ice cream and sorbet, and ships them to the distributors and distributors in various locations in the state of Maine and Florida.
A large part of Ellsworth's business is a dedicated labeling business that supplies a pack of multiple floral ice cream products to food stores. The company's president, Tabel Ellsworth, said it was these customer feedback that prompted the company to switch from dessert to film packaging. Compared with paper packaging, film packaging has considerable advantages in appearance, production efficiency and moisture resistance, and therefore is increasingly welcomed by the frozen dessert market. He said that customers basically require the use of film packaging: Therefore, nine months ago, selected Exxon Mobil Chemical as a partner, because they understand the industry, and for the production of ice cream film. ExxonMobil claims that the five OPP films that they have designed specifically for frozen product packaging can increase the appeal of frozen products on the shelf, improve moisture resistance, and provide a platform for improving product images. After consultation with Exxon Mobil, Ellsworth chose Oppalyte 278 WOS-2 as a packaging material that was treated on one side and sealed on the other side, 1.8 millimeters thick, with a special hollow core opaque white film. Ellsworth believes that this film exhibits the desired hardness, has a low and compatible coefficient of friction, gives excellent sliding properties, and its sealing temperature can reach approximately 120 degrees Fahrenheit, which makes the product in multi-lane equipment. There is a good performance.
Ellsworth said that the new film packaging was well received by customers due to its ease of tearing and the addition of a moisture barrier. “Oppalyte films are easy to peel off and do not stick to ice cream sticks or ice cream products like paper packaging. Our dedicated label customers are happy to see that their suppliers can supply products with easy-to-use packaging. The packaging that consumers don't like is changing the packaging materials from paper to film, and customers are very willing to accept.The market for special labeling is very competitive, and we are always looking for a way to distinguish it from other brands. The quality suppliers who promised to improve their products and processes have improved our form with film packaging.The new packaging has kept us away from the challenges of competition, which is difficult today.
Conversion of packaging eliminates resistance from customers
When Ellsworth decided to use film packaging instead of paper packaging to attract dedicated label customers, it also helped businesses open a lucrative market: the single-person food market. The continuous growth of the single-person edible frozen product market is mainly due to the strong sales of such products in the convenience stores, gazebos, vending machines, stadiums and amusement parks. These are very impromptu markets. Consumers are looking for the kind of busy life. Hospitality. In these outlets, frozen foods compete with those products that are packed in thin films, fast foods with outer packaging, and sweets.
Two years ago, Ellsworth realized that there was an opportunity in the market for single-person food products. He invested in new filling equipment to expand his ice cream production line. The initial effect was mixed, and potential customers were interested in Ellsworth's products, but they were afraid to shrink at the time of purchase.
“When we first entered the single-person food market, we were very competitive in terms of price and product, but nobody wanted to do business with us because we were still using paper packaging.†Ellsworth recalls. Say.
Greg Okun, Op-palyte product manager at Exxon Mobil, explains why film packaging is attracting interest in the frozen dessert market: “In the market competition, appearance is a selling point to distinguish products, and it is easier to package ice cream in films. Attract consumers' attention, and thus increase sales. The winners in the market are those whose products are bright, smooth, and compelling.
With the new film packaging, the single-use food series produced by Ellsworth has been very successful when it is sold to some group markets such as schools and nurseries and some small and medium-sized convenience stores.
Source of information: pack.cn