The reason why New Oriental's products can keep pace with the international advanced level and win the market with the quality of products is because New Oriental had locked its own quality references in foreign products that had been developing in the Chinese market for more than ten years. Today, the company’s president, Fan Jiaxuan, proudly said: “The development of China's ink industry is more than ten years later than abroad, but from the current quality point of view, it is no worse than others...â€
Second, scientific research: Accumulate
The company has been engaged in the professional production and research of flexible packaging for more than 20 years. It has always adhered to the 16-character principle of “science and technology leading, quality leading, development of production and service usersâ€, and has taken the road of linkage and collaboration with universities, research institutes, and efforts to develop technologies. The new products with high content, wide application range and good economic benefits have accumulated rich experience in application technology services. With the right to import and export self-owned products, the company has introduced world-leading Swiss companies BUHLER, Germany's LEHMANN, and Japan's MINOLTA gravure ink production line and product testing equipment. It is a professional manufacturer of all types of printing inks and composite adhesives for packaging, and has established the most Complete product quality assurance system. Looking back at the efforts that New Oriental has made over the past 20 years, we can use the following data to illustrate the problem:
â—†In 1994, the 300-type cooking-resistant plastic gravure ink passed the identification of the Zhejiang Provincial Science and Technology Commission. In 1998, the 300-type cooking-resistant plastic gravure printing ink was included in the technical transformation project under the Ministry of Chemical Industry. In the same year, it was awarded the title of National New Product.
â—† In 1995, AD-502 anti-cooking polyurethane adhesive passed the provincial appraisal and won the third prize of scientific and technological progress in Zhejiang Province.
â—† In 1996, the company was listed as a high-tech enterprise outside Zhejiang Province.
â—† In 2000, the 300-type ink project was included in the National Torch Plan. In 2001, the project won the National Small and Medium-sized Science and Technology Enterprise Innovation Fund.
◆ In 2002, the company was awarded the “Top Ten†enterprise in Huangyan District, Taizhou City.
â—† 2003 won the national Torch Plan key high-tech enterprises.
[To do the best]
New Oriental requires its own advanced international standards. Its main products, ink, adhesives, and electronic inks, are ahead of their domestic counterparts and reach the international advanced level.
[Creating "taking in"]
Especially in key technologies and processes, New Oriental has major technological innovations and has independent property rights. This formed a "secret weapon" and core competitiveness that New Oriental could not imitate. Through the introduction, digestion and absorption of foreign advanced technology, New Oriental has formed its own complete set of production formulas and technological processes.
[Prepare for a rainy day]
New Oriental is not satisfied with today's achievements, because they believe that only a strong technical strength and abundant reserves can bring lasting development for the company. Now, the company is striving to build the existing research center into a national-level key engineering technology research and development center. The president of the company is also closely linked the future of the company with technology research and development: "... This requires us to continuously develop products with new technology content and high added value to form an economic growth point and lay a solid foundation for the company's sustainable development. solid foundation."
Third, service: users win, New Oriental will win
From the date of its creation, New Oriental will demand itself with a serious and responsible attitude towards its customers and have a clear understanding of services: they regard the relationship with their customers as a partnership of mutual dependence, mutual benefit, and common development. In the view of New Oriental, "Users have won and New Oriental has won". Therefore, New Oriental has positioned the service as "in order to enhance the competitiveness of its customers". It is not only recognized by its high quality and good stability, but also established in the country. More than 60 sales outlets provide a strong guarantee for printing manufacturers. At the same time, according to the changes in the market, they provide products with ideal performance and prices, and truly achieve the purpose of mutual benefit and common development with customers.
Fourth, talent: the root of the tree
When it comes to the significance of talent for the New Oriental, the New Oriental president said: “Fight a simple analogy: a lush tree, leaving the roots will die with it. Talent is the foundation for the enterprise, is one of the company’s largest resources Under the guidance of such ideas, New Oriental will award prizes to those who have special contributions and outstanding achievements, and will dedicate a great deal of attention to researchers in the treatment of new rewards. Therefore, New Oriental has united many talents under this big tree. Apart from hiring Zhejiang University, Hangzhou Institute of Chemical Industry experts and professors as the responsible person and consultant of the project, the company has also recruited from all over the country with high theoretical level and rich practical experience. The scientific research, production and enterprise management personnel bring together a large number of outstanding technical talents and management talents.
In New Oriental, it also established a sound performance appraisal system and incentive mechanism (as a research topic, the implementation of project contracting, profitability after commissioning, and technological innovation to increase the efficiency of the new method to motivate scientific and technological personnel to engage in scientific research, technological innovation initiatives. ) Through the internal training and external introduction, the company's backup technical team has been established. At present, there are 70 professional and technical personnel with a college degree or above in New Oriental employees, accounting for 35% of the total number, and 60 directly engaged in research and development, accounting for 30%; it also possesses professional technologies in machinery, electronics, intelligence information, computers, economics, and management. Talent.
The realization of any development goal of New Oriental is closely related to having a large number of various talents and allowing them to fully display their talents. New Oriental's good technological innovation environment and mechanism, coupled with the attention and incentives for talents, make the company alive!
V. Future: Responsibility on the shoulder
Although the development of New Oriental today has attracted the envy of the industry, but speaking of the future, the president of the company has the characteristics of an outstanding entrepreneur - a strong sense of development and responsibility: "to take a new road to industrialization, strengthen institutional reforms, to achieve increased production The efficiency increase will eventually make every employee in New Oriental rich!"
In order to fulfill the burden of this responsibility, New Oriental has formulated clear strategic development goals:
[Recent business development goals]
The company will strive to grasp the existing advantages and development opportunities, optimize the product structure, carry out the development of upstream and downstream products, form a production and operation pattern with prominent business and multiple industries, further expand the main business scale and ensure the company's leading position in the industry. status.
[Interim Business Development Target]
Make full use of the company’s popularity and brand-name products, actively participate in international competition, and open up markets in all directions. Strengthen the internal management of the enterprise, further reduce the production cost, improve the product competitiveness, and make the company become a leading domestic soft packaging raw material enterprise that can participate in international competition.
[Strategic Development Goals]
Establish a management system that meets the company’s future development goals and industry requirements, accelerate technological innovation, and significantly improve the company’s comprehensive competition. Within 3 to 5 years, it will develop into an integrated industry, trade and industry, production scale, product diversity, and management science. Large-scale high-tech enterprises.
other:
In the meantime, the special group also investigated several ink manufacturers such as Hangzhou Hanghua Ink Chemical Co., Ltd., Shanghai DIC Ink Co., Ltd., and Taiyuan Gaoshi Lowry Ink Chemical Co., Ltd.
Hangzhou Hanghua Ink Chemical Co., Ltd.
Hangzhou Hanghua Ink Chemical Co., Ltd. is jointly funded by China Hangzhou Chemical Holding Group Co., Ltd., Bank of China Zhejiang Branch and Japan T&K TOKA Co., Ltd., with a total investment of 13.7 million US dollars, second only to Tianjin Toyo Ink Co., Ltd., ranking the same in China. The second industry. In recent years, its annual average actual ink production volume is over 15,000 tons, and its sales revenue is about 300 million yuan. The products are in short supply, and the scale and benefit rank among the top in the same industry in the country. It is an enterprise acquired by the Hangzhou Advanced Technology and Foreign Exchange Golden Eagle Award. , And won the title of "Quality and Efficiency Advanced Enterprise" of the State Ministry of Light Industry. The company has introduced the latest technology and equipment from Switzerland, Japan and other countries. At the same time, it has a professional and technical team with advanced experience in foreign countries and is committed to the development and production of various types of high-quality professional inks. The products are sold well at home and abroad, laying the foundation for the development of the company. Good foundation. First-class product quality, first-class corporate reputation, and first-class after-sales service are the principles that Hanghua Company has always pursued. With the advent of a new round of economic times, Hanghua will continue its efforts to target the development trend of international inks, improve product technology, continuously absorb and absorb the latest international ink technology, and move toward a world-class enterprise with a steady pace of development.
Shanghai DIC Printing Co., Ltd
Shanghai DIC Ink Co., Ltd. is a joint venture between Shanghai Zijiang (Group) Company and Dainippon Ink Chemical Industry Co., Ltd. With a total investment of 13.76 million US dollars. Since its inception, DIC ink has taken a high starting point. Its hard and soft software has appeared in the ink industry in an all-round manner. We have used the advantages of technology, advanced equipment, and outstanding talents to continuously develop new products and produce high-end, high-quality products to meet The market has a higher demand for ink grades. The company introduced the advanced technology, formulation and testing methods of Dainippon Ink Chemical Industry Co., Ltd., the largest ink manufacturer in the world today. From Japan, Switzerland, Germany, the United States and other countries to introduce the most advanced ink production and testing equipment to produce various types of high-grade lithographic offset inks, plastic gravure inks, aluminum platinum special inks, flexographic inks, metallic ink coatings, fluorescent inks, A variety of coating oils, adhesives and coating materials for building materials, etc., ink products, production products can replace imports.
Taiyuan Gaoshi Laurie Ink Chemical Co., Ltd.
Taiyuan Gao's Lowry Ink Chemical Co., Ltd. is a joint venture jointly funded by China and foreign companies that was established in the same year. It is now a member of Japan DIC and USA SUN CHEMICAL Ink Chemicals Group. It is the only company in China that imports fully closed and automated offset printing from abroad. Ink production equipment company. In recent years, the average annual production volume of ink is about 15,000 tons, which is mainly used for high-speed offset printing applications in the newspaper industry, with a large sales volume.
Now look at the future
From the standpoint of the above ink manufacturers, on the one hand, they reflect the domestic market's ambivalence and expectations for many ink manufacturers, and on the other hand, they describe the persistence and efforts of each company in the face of the total competition. Perhaps this part of the company can not be used as all types of representatives of China's ink production companies, but believe that when faced with the same market, their joy, their sadness should have the same part.
The market decides to survive. How big the market is, how much opportunity there is. Let us first look at the development of China's future ink market.
The future market is vast
According to statistics, at present, per capita consumption of printed matter in China is not as high as 1/20 of that in developed countries. Per capita consumption of paper and paperboard is in the 50th to 60th place in the world in recent years, and the gap between per capita ink consumption and the world advanced level is even greater. This difference,