The American International Toy Fair, known as the "World's Largest Toy Fair", was held in New York from February 12th to 15th. More than 1,200 exhibitors launched about 5,000 new products. Among them, the technology is high. Electronic toys and traditional
educational toys have become the highlights of this exhibition. According to statistics, 75% of the toys in this fair have computer chips installed.
In recent years, China's position in the world toy market is becoming increasingly important, this exhibition opened a special Chinese Pavilion, 34 companies from Mainland China
toy factory exhibitors, but the Chinese Pavilion official pointed out that, with respect to the large foreign firms The lack of R&D technology and brand has become a major bottleneck for the development of Chinese toy companies. The Chinese toys exhibited in this exhibition are mainly traditional plush, ceramic and plastic toys, and the technical content is relatively low. A Chinese distributor from New Jersey. The business said that low cost is the advantage of Chinese toy manufacturers, but it is not enough, it should also enhance the technical content.
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