Maotai launches green bottled beer to target mid-end consumer groups
It was learned from the promotion of new products in Guiyang market held by Guizhou Maotai Brewery Group Co., Ltd. that following Maotai (white bottle) beer, Moutai beer king, Moutai bifacial factor beer and other brands, Maotai Beer Company introduced Maotai (green bottle) ) Beer and Maotai cans of beer. Among them, Maotai (green bottle) beer is mainly positioned as a mid-end consumer group.
It is understood that the newly launched Maotai (green bottle) beer is moderately priced, and the unit price per bottle (green bottle) is lower than the unit price (white bottle) by 2 to 4 yuan.
In the past year, the sales of Maotai beer have grown steadily. Despite the impediments to the impediments to the import and export trade of the "global financial crisis," Maotai Beer still signed a sales contract for 400,000 cases of Maotai Beer with Germany's Cornell Group thanks to its mellow taste and advanced production technology. Maotai Beer has thus successfully entered the German and EU markets.
As of now, the sales volume and sales volume of Maotai Beer has increased significantly this year, more than twice as much as in the same period of last year.
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