2012 Guangdong furniture industry development status and this year's outlook report

Recently, the Guangdong Furniture Chamber of Commerce and the Guangdong Furniture Industry Research Institute jointly released the 2012 Guangdong Furniture Industry Development Status and the 2013 Outlook Report. This report was completed with the support of Guangdong Provincial Bureau of Statistics and Guangzhou Customs, which will help industrial enterprises to make strategic predictions and judgments.

I. Review of the furniture industry in Guangdong Province in 2012

In 2012, the total output of furniture products in our province was 12,925,900 pieces, a decrease of 8.6% over the same period of the previous year, accounting for 19.75% of the total output of furniture products nationwide, a decrease of 3.5% year-on-year, and a total output value of 338 billion yuan, an increase of about 15%. The industrial added value of the furniture industry in the province totaled 30.416 billion yuan, an increase of 8.2% over the same period of the previous year. The industrial sales value of the whole industry totaled 162.273 billion yuan, an increase of 16.4% over the same period of the previous year. The data on exports and imports are as follows:

(I) Furniture export: In 2012, the export volume of furniture in our province only accounted for 6.98% of the national total, while the amount accounted for 53.29%. Among them, the export volume of wood and bamboo furniture was 65,813,300, a decrease of 5.84% over the same period of the previous year, accounting for 32.62% of the total export of wood and bamboo furniture. The export value was 5.674 billion US dollars, an increase of 7.8% year-on-year, accounting for 47.64% of the total export value of wood and bamboo furniture. The reasons for the decline in the total amount of furniture exports in our province are mainly due to two aspects: First, the weak international economic situation has led to a decrease in the physical quantity of furniture imports in some countries, and the fierce competition in the international furniture market. Some countries in Southeast Asia rely on their labor costs and land. Advantages, attracting furniture companies from all over the world to invest and build factories. In addition, Southeast Asian countries and some domestic furniture companies use low-cost exports to seize market share. However, in the case of a decline in total volume, the sales price of furniture products in our province has increased year by year in both domestic sales and exports. The main reasons are: First, since 2012, raw materials procurement, labor resources, The cost of various links such as warehousing and logistics increased, resulting in an increase in the sales value of finished products. Second, after nearly 30 years of development, Guangdong Furniture gradually developed into a brand, technical, humanized and intelligent direction. A large increase, which in turn pushes up the sales amount of the product.

(II) Import of furniture: In 2012, the import quantity and amount of wood and bamboo furniture in our province increased by 0.46% and 2.45% respectively over the previous year. The import situation was basically stable and increased slightly.

Professor Chen Shuihe, an expert consultant of the Guangdong Furniture Chamber of Commerce and the Guangdong Furniture Industry Research Institute, told reporters that the European debt crisis, new environmental standards and exchange rate changes, as well as the decline in international trade growth, have squeezed the export market for external demand. Smaller and smaller, resulting in a decrease in the number of furniture exports; continuous regulation of the domestic real estate market, rising raw material prices, increased labor costs, and shrinking profit margins have brought severe challenges to furniture domestic sales enterprises. At the same time, changes in furniture brand competition, marketing diversification, product design, and corporate costs have further spurred the arrival of the furniture industry. According to statistics, in 2012, the proportion of furniture production in the province has declined, but the overall position remains the leading position in the country.

2. Prospects for the development of furniture industry in Guangdong Province in 2013

As the downstream industrial chain of the real estate industry, the furniture industry is closely related to the development of the real estate industry. Since the beginning of this year, the real estate industry has risen in volume and price. According to the National Bureau of Statistics, in January and February, the national real estate development investment was 667 billion yuan, a nominal increase of 22.8% year-on-year, and the growth rate was 6.6 percentage points higher than that of the previous year. Among them, residential investment was 458.3 billion yuan, up 23.4%, growth rate increased by 12 percentage points, accounting for 68.7% of real estate development investment. The newly started housing area was 23,100,000 square meters, an increase of 14.7%. Among them, the newly started residential area was 174.31 million square meters, an increase of 17.5%. The sales area of ​​commercial housing nationwide was 104.71 million square meters, an increase of 49.5% year-on-year, and the growth rate was 47.7% higher than that of the previous year. In addition to the warming trend of commercial housing sales, the construction of affordable housing nationwide has become another important factor in stimulating furniture consumption in the future. Following the completion of the task of starting construction of 7 million sets of affordable housing last year, the task of building a nationwide urban security housing project in 2013 was to build 4.6 million units and 6 million new units.

(1) Wood processing products: In January-February this year, the province's wood processing products were affected by the “quantity and price increase” of the real estate market, achieving overall growth, especially the wooden furniture and wooden furniture that have been greatly reduced in the past two years. The output of related wood-based panel decorative panels increased by 17.5% and 50.2% respectively over the same period last year. The output value of wood processing enterprises above designated size in our province reached 39.842 billion yuan, an increase of 15.69% over the same period of last year. Among them, wood processing, wood-based panels, wood products, wood furniture and paper industry increased by 23.9%, 19.67%, 28.51% and 14.86 respectively. % and 14.51%. In the past few years, the solid wood composite flooring that has been declining by more than 30% has been driven by export growth, which is an increase of 82% over the same period of last year.

(II) Import and export of wood and bamboo furniture products: Since the beginning of this year, the import and export of furniture in our province has continued to pick up, and the domestic real estate market has shown signs of improvement. The prosperity of the furniture industry is expected to continue to rise this year. In January, the province imported 42,200 pieces of wood and bamboo furniture, an increase of 396.47% over the same period of the previous year, with a total amount of 4,440,800 US dollars, an increase of 83.53%. The province's exports of wooden bamboo furniture was 5.836 million pieces, an increase of 7.47% over the same period of the previous year, with a total amount of 637.372 million US dollars, an increase of 50.37%.

According to Jiang Jingyan, executive director of the Guangdong Furniture Industry Research Institute, in general, the furniture industry in our province is more optimistic this year, and the industry has resumed rapid development. Production technology has been greatly improved, and enterprises pay more attention to the use of new materials, environmental protection, energy conservation, intelligence, personalization and brand. The construction and development of various types of furniture industrial parks in the province has accelerated, and the furniture industry as a whole has taken a new step. With the increasingly competitive competition in the furniture market, the development of the industry will inevitably deepen. The “de-capacity”, brand strategy, market segmentation, and retail model transformation will be the new direction for the development of the furniture industry in our province.

After years of internal and external pressures, the Guangdong furniture industry will move toward a more rational and orderly direction in the face of new trends and new situations. Carrying out the transformation and upgrading of enterprises around the core competitiveness is the road for the future development of the company. It is necessary to innovate in technology, management, brand and channel, and strive for stability.