New profit points of enterprises: information technology + furniture industry

"The meaning of the Internet is too broad. Enterprises can not do shopkeepers, but it is impossible to refuse to use information technology platforms to improve profitability. Bosses want to pursue benefits. If information technology can double the efficiency of enterprises, There is no reason for enterprises to not use them. Why do people think of selling low-priced items or fakes when they talk about information technology?" Guo Qiong, an associate professor of South China Agricultural University who has been rooted in the industry, research and research in the furniture industry for the past 10 years, said.

The meaning of "Internet +" is too broad. Every enterprise has its own understanding of the Internet. As for how "+Internet" is also a big problem. For the time being, no one can really give a full explanation of "Internet +". However, this topic continues to have a high fever. Guo Qiong, who has been practicing for many years in the furniture industry, has also experienced it. She is more willing to cut into the Internet from the perspective of "information technology", explaining how to make the Internet + furniture industry.

The era of informationization is irreversible

Ma Yun once said that the next development is not the creation of wealth in the IT industry, but the creation of part of the wealth in the traditional industry, but the use of new technologies and means, such as information technology, platform and so on. Guo Qiong believes that the influence of information technology on furniture enterprises has been deeply rooted in the hearts of the people and cannot be avoided.

The furniture industry has also experienced the development momentum of information technology, such as:

First, many companies are using information technology, and want to kill a bloody way, such as Sofia, Haolaike, Shangpin home decoration in digital customization, etc. These enterprises are also constantly promoting the transformation of the industry when using information technology. .

Second, the younger generation is more willing to work in a better environment, resulting in the lack of skilled workers. Many companies must use some new technologies or new equipment to replace the work of technical workers. Information technology is undoubtedly the most important support platform.

Third, China's very traditional furniture industry, such as mahogany enterprises, European and American furniture companies have also begun to contact information technology companies, in order to quickly and timely orders, or improve production and management efficiency, this is a representative step.

It can be seen from the above that information technology is no longer a piece of paper, and has become a new direction for the current enterprise. This direction is caused by market promotion on the one hand, and more importantly, the enterprise is actively changing.

Information + furniture industry

As an area of ​​the Internet, informatization has gradually been recognized and accepted by enterprises. However, for the traditional furniture industry, how to make "informatization + furniture industry" promote each other, and even let informationization drive enterprise transformation, It is difficult for the furniture industry that is still in compliance with the rules, and it is difficult to know it.

Teacher Guo Qiong believes that the first difficult point is “talent”. She said that when visiting many furniture factories, it was found that there are very advanced equipment and information platforms, such as direct input of drawings and data to processing equipment to improve work efficiency, but the company has no matching personnel to make the equipment work quickly. For example, some furniture stores have software that can automatically count and convert orders, as well as software that increases the sales rate, but only the general guides are using them. These guides only have sales experience, no design software experience and design. The most basic skills of the profession, this software is in vain. Then look at Sophia, Shangpin home delivery and other companies, their sales staff in the store can also serve as designers, most of them are from the design professional class, not only understand design theory, design software and sales skills, but also a certain information technology foundation. This is of course very different from the effect of ordinary salespersons, so that talent is the first step to be solved in the promotion of information technology.

The second difficulty, the shortcomings of understanding. Some companies talk about the Internet. When it comes to information technology, it is considered to be the opening of online stores to sell low-end products, price of products, etc. In fact, apart from online stores, the construction of network channels for enterprises from the media, enterprise WeChat platform, and external communication are not separated. Open information technology. Through the use of these information technologies, you can save business costs and improve production efficiency. How can companies have reasons to reject them? Information technology is a big cake, but there is a lot of content on the cake. Which one to eat is decided by the company itself. . Therefore, the lack of awareness of information technology is one of the stumbling blocks that hinder the realization of information technology.

No longer simply doing furniture, but marketing

In the past, furniture companies were simply manufacturing, but Guo Qiong believes that with the advent of the information age, furniture companies should be operating in the entire industry chain and be a service-oriented enterprise. The so-called full-industry chain operation mainly refers to the expansion of enterprise service scope to every link of design, manufacturing, marketing, installation, etc., and each process has flexible links, which should be clearly known to consumers. These are inseparable from informationization. technology. Nowadays, the market is very competitive, allowing consumers to better grasp or understand their own purchasing process, and it is easier to promote the settlement and implementation of a project or order.

In this era, companies have no right to speak, and customer needs are king. Enterprises must change their previous single business model, not only active + information technology, but also need to adjust themselves, so that information technology has become an opportunity for enterprise upgrade.

But Guo Qiong added that the Internet is not a panacea, and information technology is the same. In the process of leading to change, some enterprises will not be able to adapt to new fields and withdraw from the market, just like Darwin's biological evolution theory, survival of the fittest, survival of the fittest. Therefore, in the era of informationization, in the process of leading to change, talents, ideas, capital, foundations, platforms and other aspects need to be managed seriously, in order to truly achieve change.

For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().