Introduction: In recent years, as the level of social life continues to increase, people’s consumption patterns are gradually shifting from imitating to ostentation to diversification and personalization. Under such circumstances, personalized printing has rapidly developed for the ever-increasing demand for personalized print products on the current market, and has become a new development trend in the global printing industry.
As an old process technology, printing technology has been undergoing industrial and technological innovations with the development of society since its birth.
Personalized printing has become a trend
In recent years, as the level of social life continues to increase, people’s consumption patterns are gradually shifting from imitative-typed waves to diversification and personalization. Under such circumstances, personalized printing has rapidly developed for the ever-increasing demand for personalized print products on the current market, and has become a new development trend in the global printing industry.
In the printing process, the printed image or text can be continuously changed according to a preset content and format, so that the first to the last print have different images or texts, each print can be targeted It is designed and printed for its specific issue, so personalized printing is well-suited for online printing, which is now booming. It can be said that the Internet is a booster for personalized printing. Therefore, with the development of e-commerce, personalized and customized printing websites are blooming everywhere. On these websites, users can DIY their own DIY operations, design, arrangement, and printing according to their own preferences and DIY self-designed system editing software. Personalize prints such as magazines, posters, postcards, commemorative albums, and personal pictures that you want.
For example, Jingdong Mall, a well-known e-commerce company in China, now has a printing service. Although it is divided among several subcategories in different fields, there is a complete “print†in the digital categories and photography categories. "Services" category, there are three small categories of photo books, DIY calendars and personalized gifts. If you click on a product under the category of the photo book, a personalized DIY photo book will appear, and you can click “Upload Picture and Edit†on the product page to create it online. Although it is only the beginning, Jingdong's heart to enter the personalized printing market has become clear.
Personalized printing pays attention to the personalization of print design and production, which may not be well implemented in the past, but under the new normal of “Internet+â€, people’s production and life are more and more diverse and individualized. Personalized printing will also be an easy task. Therefore, in the new situation, the combination of personalized printing and the Internet is a must-go path for personalized printing. Although this is only the beginning, we believe that with the dual development of the printing industry and the Internet, personalized network printing is bound to shine.
From this we can see that personalized printing will be more suitable for its own development environment and space in the “Internet Plus†era. Personalized print or will become the main force of the digital printing market, precisely because of the huge market potential of digital printing in China, we can not ignore its development prospects, the need to reasonably find its position in the digital printing market, to fully realize its value.
Personalized printing and digital printing
Personality printing is based on the emergence of digital technology, turning the good design in the mind into a print that can be held in hand. Now, the personalized print market has become one of the fastest-growing markets in digital printing, mainly in three major areas: the e-commerce market, product personalization services, and services for trading companies; various brochures, commercials, and conference materials. Personalized printing; at the same time, some manufacturers need to create personalized brochures for certain products to provide customers with one-on-one services. This is also for personalized printing. Provides a broad market prospect.
1. Seize market opportunities and identify market positioning
The publishing industry's new books and small-batch books are currently out of stable growth. The book publishing industry in China is a stable and growing industry, which grew from 143,000 books in 2000 to nearly 200,000 in 2003. With the increase of new works and small batch reprints, the growth prospects of on-demand printing are very promising. .
Personalized direct mailing business letters in the insurance, finance, securities, postal, and other industries have developed rapidly. With the gradual opening up of the Chinese market, competition in various industries is fierce. In order to adapt to market competition, the business methods of the insurance, finance, securities, postal and other industries are rapidly changing, and various types of bills have become more and more personalized, and the demand for personalized direct mail is expanding.
2. Market development using the characteristics of digital printing
Combined with manufacturing, such as the use of lT industry product variety. The product specification is updated quickly to perform printing services.
The use of personalized prints to promote the product, digital printing can be used to increase company income. The means to promote communication with customers, such as automobile manufacturing, real estate companies, etc., can use the digital printing technology to customize personalized promotional materials and conduct one-on-one publicity for potential customers. Personalized consumer product printing, such as printing personal essays, personalized name cards, invitations, calendars, stamps, etc.
QR code personalized business cards, personalized personalized packaging printing, security printing, proofing proofs and so on.
3. Technology and development model that should be emphasized
Network technology and database technology prepare for remote printing and control.
Personalized finishing equipment.
Customer Relationship Management (CRM) and Supplier Relationship Management (SRM) systems.
At present, China's digital printing still has many problems in the development process. However, we need to correctly view the development prospects of the industry and promote the healthy development of the digital printing market.
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