The solid wood furniture industry has a flawed original design and lack of brand awareness

“The depth of the solid wood furniture industry” has become a deeply rooted idea for many consumers. What makes everyone have such a concept? Mr. Xu has his own opinion on this. He believes that the current solid wood furniture industry does have all kinds of hard injuries.

First of all, the original products of solid wood furniture are not valued. The “cottage” is common in all walks of life, but it is particularly evident in the furniture industry. What is the reason? Consumers have not completely out of the idea that the purchase of furniture is "solid wood furniture is nothing more than the splicing of wood." Therefore, in the end who is copying, consumers simply don't care, they care more about wood and shape. Therefore, in the furniture industry, the style of plagiarism is prevalent. Take Taiwan Shaq, there is more than one brand that is copied in the market. The living space of original brands is getting smaller and smaller. In fact, in the purchase of solid wood furniture, consumers simply emphasize the importance of wood, but often ignore the craft, even the same wood, the same shape, different crafts, will produce completely different furniture. Whether it is drying, painting, or splicing, the craft determines the quality of the furniture. The cottage of the furniture shape is easy, and the craft cottage is not easy.

Secondly, the solid wood furniture enterprises have weak brand awareness. The weak brand awareness of the company seems to have little impact on the industry, but it is precisely the immature performance of the industry. A mature industry, its top ten brands in the market generally generally around 70%, or higher. Only in an immature environment, the entire industry is still in a situation of chaos in the three countries. The melee industry is not beneficial to consumers or the company itself. Of course, there are also enterprises that want to borrow a fortune. The furniture industry has to get rid of the commercial warfare means of price wars and defamation of others, and to spend more energy on brand building, it should be the whole industry needs to do. Taiwan Shake Furniture, which used to not spend too much energy on brand marketing, has always focused on focusing on products. Now it is increasingly discovering the charm of the brand, enhancing the brand awareness of the company and creating more for its own products. The added value is also our top priority.

Finally, the current solid wood furniture market lacks a strong leading player. No company has a significant market share, and no single company can have a major impact on the development of the entire industry. Why is there such a situation? There are three reasons: First, the furniture industry has low barriers to entry, and the furniture companies with good quality are everywhere. Second, furniture belongs to durable goods, and it is difficult for any single enterprise to become a leading enterprise in a short time. Third, as mentioned before, the brand awareness of the company itself is too bad. To become the leading brand of solid wood furniture is a century-old plan for Taiwan's Shaq furniture. After half a century of hard work, it has been slightly effective. Half a time, I believe this dream will be realized.

The long-term must be divided, the long-term must be not only in the world, but also applicable to the mall, the industry has long been chaotic, there will inevitably be a leading brand, which is the inevitability of history. We will wait and see!